case study
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TV, print, digital, and social drove fans to attmo-ments.com where they could upload videos, pictures or texts. Current and former Yankees, as well as celebrities joined in. A video booth in Yankees stadium also allowed fans to say thanks. Mo even surprised some lucky fans in person.
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stadium video​​​​​​​
This video played on the big screen at Yankee Stadium at Mariano Rivera's final home game.
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