at&t

webby award finalist AT&T says farewell to Mariano Rivera. 2013 was set to be Mariano “Mo” Rivera’s final year. So AT&T did what any good Yankees fan would do — thank him by creating what is known as the Mo-ments campaign.

case study

website

TV, print, digital, and social drove fans to attmo-ments.com where they could upload videos, pictures or texts. Current and former Yankees, as well as celebrities joined in. A video booth in Yankees stadium also allowed fans to say thanks. Mo even surprised some lucky fans in person.

mobile

stadium video

This video played on the big screen at Yankee Stadium at Mariano Rivera's final home game.

↑Back to Top